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From hydrologist to Stylist

OUR FOUNDER

I didn’t set out to be a stylist. I started my career as a hydrologist, doing the “right” thing as the firstborn daughter of migrants: study hard, get the stable job, make everyone proud.

But deep down, I knew it wasn’t my path.

What began as a nudge grew into a calling I couldn’t ignore. Styling wasn’t just a hobby I turned into a business, it was the lens through which I understood identity.

To me, it’s never just clothes. I see patterns, psychology, and selfhood. What we wear every day is more than fabric, it’s a mirror of who we are, how we feel, and how we move through life.

And here’s what I’ve seen again and again: when a woman loses touch with her style, it has a ripple effect on her day. It shows up in frantic mornings spent staring at a full closet with nothing to wear, in the doubt that creeps in before a big meeting, or in the quiet ways she hides parts of herself instead of feeling seen.

Clothes can keep us stuck in doubt, or they can anchor us into clarity, confidence, and ease, helping us step into who we’re becoming.

The 3 Pillars of Style On Purpose

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IDENTITY

I help you align your wardrobe with who you’re becoming, so every outfit reflects your authority and your story.

CLARITY

I cut through the noise and give you a clear framework to dress with ease and confidence, no matter the occasion.

JOY

I bring play and curiosity back into your style, so getting dressed feels less like pressure and more like possibility.